Publicis: "Findus gives you more time for other things"
Publicis has created a new TV commercial for Findus. The agency designed the campaign specifically for working mothers who want to balance family, good food, and their careers.
According to the agency, the aim is to dramatize the ease of preparation and the high quality and naturalness of the ingredients in an appealing way.
Responsible at Findus: Roger Matter (Marketing Manager Frozen Foods), Grit Heinrich (Group Brand Manager). Responsible at Publicis: Tim Hoppin (CD), Bruce Roberts (AD), Christian Schirmer (Text), Ester Elices (Strategy), Derya Derdiyok, Benjamin Kägi (FFF), Muriel Aste, Olivier Pasche (Consulting). Production: Bigfish Film Production. Director: Steve Hudson.
