Publicis expands creative management
The Zurich advertising agency Publicis has restructured the management of its creative department as of May.
The Zurich-based advertising agency Publicis restructured the management of its creative department in May, recruiting all of the new managers from its own ranks. The new Executive Creative Director is Markus Gut. The member of the Executive Board, who has overall organizational responsibility in his new role, was previously CD.ADC Honorary President Jean
Etienne Aebi now holds the position of Chief Creative Officer.
Officers, from which he manages a number of mandates and is responsible for overarching coaching tasks.
In future, AD Uwe Schlupp and copywriter Daniel Krieg, who have been appointed CDs, will fulfill a dual function. In addition to the responsibility that each now bears for a portion of the mandates managed by the agency, both will continue to carry out their traditional activities.
Luigi Del Medico's responsibilities have also been expanded. The senior AD is responsible for projects with a focus on cinematic implementation.
The agency justifies the changes in terms of a generational change as well as the fact that it wants to provide a broader base for the growing demands on the creative department, which has around 40 employees. (ew)
Etienne Aebi now holds the position of Chief Creative Officer.
Officers, from which he manages a number of mandates and is responsible for overarching coaching tasks.
In future, AD Uwe Schlupp and copywriter Daniel Krieg, who have been appointed CDs, will fulfill a dual function. In addition to the responsibility that each now bears for a portion of the mandates managed by the agency, both will continue to carry out their traditional activities.
Luigi Del Medico's responsibilities have also been expanded. The senior AD is responsible for projects with a focus on cinematic implementation.
The agency justifies the changes in terms of a generational change as well as the fact that it wants to provide a broader base for the growing demands on the creative department, which has around 40 employees. (ew)
