Publicis Dialog advertises in special format for vacation region Flims

 
The Flims region advertises itself as a summer holiday destination under the motto "Mountain Adventure". The agency Publicis Dialog analyzed the websites of competitors in Austria and Switzerland. It came to the conclusion that almost nothing and nobody stands out. According to the Zurich-based agency, almost all of them advertise with a brochure in standard A4 format, an accompanying letter and a flood of individual brochures. The aim of the agency and the Films vacation region is to stand out. The client and agency achieved this goal with a simple trick: size. And in two ways. Firstly, with a mailing in the relatively small C5 format, which keeps the postage costs within reasonable limits. And secondly, with a brochure that allows a panoramic view of the Flims mountains in an absolutely huge daily newspaper size, which, according to Publicis Dialog, is not found in competitors' brochures:
Andreas Bärtsch (Marketing and Sales), Britta Kaula, Julia Dimmler (Marketing and Communication). Responsible at Publicis Dialog: Sandra Genge, Gabriele Knus, Monica Meuli, Alexandra Kellenberger (Consulting), Björn Brinkmann (Creative Director), Philipp Sträuli (Art Director), Raphael Schön (Graphics), Oliver Gisi, Fabian Zahner (Text), Peter Stäubli (DTP), Marco Kappeler (Prepress), Romeo Bucceroni (Production), Gaudenz Danuser (Photography).