Publicis Dialog: Mailings for Swiss customers
Publicis Dialog designed and implemented two mailings for Swiss. These are designed to encourage the airline's business and leisure class customers to fly even more or to fly more frequently with Swiss.
Publicis Dialog designed and implemented two mailings for Swiss as part of the introduction of the new Airbus A330-300. The mailings are designed to encourage the airline's business and leisure class customers to fly with Swiss more often. Among other things, the redesign of the Airbus was advertised. First Class customers received an original First Class napkin embroidered with their own monogram. Certain target groups are also rewarded with an exclusive gift after completing a certain number of flights.
An incentive mailing in portrait format was developed for business class customers. It consists of a mailing envelope, personal letter with response element and brochure. The mailing recipients receive a flight voucher from Swiss as a reward after completing a certain number of flights during the promotional period.
An incentive mailing in portrait format was developed for business class customers. It consists of a mailing envelope, personal letter with response element and brochure. The mailing recipients receive a flight voucher from Swiss as a reward after completing a certain number of flights during the promotional period.
Responsible at Swiss: Marcel Benz (Marketing Communications), Joe Artho (Direct Marketing & Publishing), Kai Hannwacker, René Hauck (Segment Marketing). Responsible at Publicis Dialog: Monica Meuli, Dolores Baeza (consulting), Oliver Gisi, Eric Fricke (concept/art), Stefan Cramer (text), Philipp Zubler (DTP), Romeo Bucceroni (production).
A First Class napkin, embroidered with the mailing recipient's monogram, is designed to emphasize the personal service and individuality at Swiss.
The business class mailing in portrait format.
