Publicis Dialog goes full throttle for Zurich Connect

Publicis Dialog has created a campaign for direct insurer Zurich Connect to motivate drivers to take out their insurance by phone or online. According to the agency, the focus is on the promise of getting the same protection and security for less money. The aim of the print and online presence is to direct as many interested parties as possible to the landing page and persuade them to request a quote.
The communication mix includes various online advertising media, advertorials, radio spots, a full-page jacket advertisement in Blick am Abend, inserts, a direct mailing in the form of a tab mailing and a self-mailer aimed at reactivating former interested parties.
Responsible at Zurich Connect: Claudia Giorgetti (Head of Marketing Direct), Carola Eckert (Marketing Direct). Responsible at Publicis Dialog: Folker Wrage (CD), Suzanne Friedli (AD), Georg Wirth (graphics), Oliver Gisi, Jakob Schmid (concept/text), Gabriele Knus, René Stettler (consulting), Adrian Häni, Jens Behmann, Philipp Zubler (DTP), Fabio Clerici (image editing), Romeo Bucceroni (production). Responsible at Zed Digital: Patrick Theus, Adrian Zangger (consulting), Pierre Morgadès, Pascal Sonder (programming). Responsible at Optimedia: Christiane Jestädt, Daniel Busenhart.