Publicis: Your freedom. Orange Me
Under the slogan «Your Freedom. Orange Me,» Publicis has launched a new cross-media campaign. The campaign’s protagonists live by the motto «Everyone should live by their own rules.».
They take a liberty that hasn't been seen before: they play Frisbee, not simply on a green field, but in shots from one skyscraper to another. The key visual runs through the entire campaign.
It consists of a 30-second and a 22-second TV spot, posters, advertisements, online measures, and POS presence. In addition to the benefits of Orange Me, the freely selectable top-up bonuses of the attractive PrePay offer are also communicated. The new campaign for Orange Me was launched on May 21 and is expected to run until the beginning of August.
Responsible at Orange: Alessandra Nicoletti (Director Communications), Martin Zehnder (Advertising Manager), Sabine Kuszli (Online & Customer Communication Manager), Sven Jasper (POS & Trade Manager). Responsible at Publicis: Peter Rettinghausen (Creative Director), Tom Kees, Nicolo Giunta (Art Direction), Marianne Zweifel (Text), Derya Derdiyok (Head of TV), Vera Schmid (Art Buying), Gabriel Bodmer, Monika Leu, Michael Ottinger, Alexandra Stojanovic (Consulting), Tuna production (Film Production), Spacetrain (Music), Holger Pooten (Photographer). Responsible at Blue Spirit: Susanne Kick (Consulting), Enrico Bachmann (Creative Director). Responsible at Webguerillas: Jessica Kayser (Consulting), Christian Caroli (Creative Director). Responsible at Media Com: Katharina Momani (Group Head Media Planning), Lennart Hintz (COO).
