Publicis bundles European online activity in Zed digital
Through its new subsidiary, Zed digital, the French Publicis Group is consolidating all of its interactive and digital business units in Europe. As part of this consolidation, the interactive units of Bemberg, Gedenk, Media., Optimedia, and Zenithmedia will also be merged in Switzerland.
The French Publicis Group is bundling all interactive and digital business units in Europe in the new subsidiary Zed digital. The merger is expected to result in significant growth and benefits for customers, as growth in this business segment is already rapid. As a result of the merger, the interactive units of Bemberg, Gedenk, Media, Optimedia and Zenithmedia will also be merged in Switzerland and placed under the management of Patrick Theus. There are 10 employees in Switzerland. The entire Zed digital network employs 280 people in the most important European countries.
Zed digital's range of services includes channel planning in the entire digital sector - from mobile marketing to the usual forms of advertising on the Internet. In disciplines such as search engine, affiliate and mobile marketing, Zed digital utilizes close contacts with existing market partners, according to a press release. Specifically, these are Angelink yourposition, Minick and Orange8Interactive.
Zed digital's range of services includes channel planning in the entire digital sector - from mobile marketing to the usual forms of advertising on the Internet. In disciplines such as search engine, affiliate and mobile marketing, Zed digital utilizes close contacts with existing market partners, according to a press release. Specifically, these are Angelink yourposition, Minick and Orange8Interactive.
