Publicis brings people and cultures together for Swiss

Guests wanted from all over the world

With a call in 17 countries last November, people were invited to apply for a unique trip where they can get to know our beautiful country with local experts. From the most creative applications of a country, the winners per country were chosen by means of public voting on social media channels and a jury, who get to travel to Switzerland with their family, friends or partners.

Swiss hosts wanted

Since January 4, Switzerland is now looking for cosmopolitan hosts who would like to show their personal Switzerland to the guests. This gives the international guests the opportunity to see interesting sights, unique traditions and breathtaking landscapes. They also get a personal and direct insight into Swiss culture and everyday life. As a thank-you for their hospitality, the hosts can win up to four Swiss flights to a destination of their choice, including travel money.

In March 2016, the meeting of guests and hosts will take place in Switzerland. Swiss invites all guests and hosts to a unique welcome event, where many Swiss highlights await the guests and SWISS employees will also participate. Afterwards, the Swiss hosts will show their guests their personal Switzerland during two days.

As a hub for the competition, Publicis collaborated with Swiss to design a competition microsite as a platform where people can apply as guests or hosts and also vote for the participants within the public voting. Unic, one of Europe's leading providers of integrated e-business solutions, was chosen for the technical implementation and operation of the powerful and visually appealing microsite.

Great moments in film

Once again, the most beautiful and exciting encounters of this unique journey through Switzerland are to be captured in an emotional film. So that viewers can see how SWISS brings people and cultures together. From the end of April 2016, these scenes will also be posted on the competition website Swiss.com/welcome to be seen.

Responsible at Swiss: Judith Schulte (Head of Marketing Communication Campaigns), Cornelia Späth, Tanja Rüeger, Chan-Kim Sean, Rebekka Hofstetter, Julius Klaus (Marketing Communications Campaigns), Selina Truttmann, Marie-Louise Marti (Event Management), Nadja Griehl, Benjamin Fehrenbach (Social Media Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Daniel Ahrens, Wim Roelfs, Urs Schrepfer (Creative Direction), Christian Schirmer, Regine Cavicchioli, Norihito Iida, Edoardo Moruzzi (Creation), Candido Righetto, Lena Jaggi, Sandra Zottl (Consulting), Simon Grasser, Flavio Muff, Andy Günter, Massimo Giannotta (Digital Development), Marco Christen (Services). Responsible at Unic: Constantin Ettingshausen (Senior Account Manager), John Alonso (Senior Project Manager), Peter Rauber (Senior Application Architect), Florian Süsstrunk (Frontend Engineer)