Public Eye Awards: Runway West wins pitch with voodoo magic
The Public Eye Awards serve as a critical counterpoint to the annual World Economic Forum in Davos and target companies with business practices that disregard human rights and the environment. Startbahnwest won the pitch to handle communications for the event.
The Public Eye Awards set a critical counterpoint to the annual Wef in Davos and take aim at companies with business practices that are contemptuous of people and the environment. Startbahnwest came out on top in a pitch for communications for the event. The agency has developed a campaign to encourage as many people as possible to vote: From now on, the worst companies can be nominated for a vituperative award via Publiceye.ch, as well as the most exemplary companies for the Public Eye Positive Award.
The campaign's subjects use a voodoo doll to draw attention to companies with nasty business practices. From "climate killers" to "poisoners" to "bloodsuckers," companies are represented, the agency writes in a media release. The central element of the campaign is the website. In addition, banners, newsletters, advertisements and viral communication measures are used.
The Public Eye Awards will be held for the tenth time in 2009 under the auspices of the Berne Declaration (EvB). Greenpeace Switzerland is the new partner organization. The awards ceremony in the four categories Global, Swiss, Positive and People's Award will take place in Davos on January 28, 2009, with the participation of satirists Beat Schlatter and Patrick Frey and rapper Greis. Bond villain Anatol Taubmann will conduct the ceremony.
The campaign's subjects use a voodoo doll to draw attention to companies with nasty business practices. From "climate killers" to "poisoners" to "bloodsuckers," companies are represented, the agency writes in a media release. The central element of the campaign is the website. In addition, banners, newsletters, advertisements and viral communication measures are used.
The Public Eye Awards will be held for the tenth time in 2009 under the auspices of the Berne Declaration (EvB). Greenpeace Switzerland is the new partner organization. The awards ceremony in the four categories Global, Swiss, Positive and People's Award will take place in Davos on January 28, 2009, with the participation of satirists Beat Schlatter and Patrick Frey and rapper Greis. Bond villain Anatol Taubmann will conduct the ceremony.
Responsible at EvB: Oliver Classen (Media Spokesperson/Public Eye Coordinator), Roseli Ferreira, Katharina Morawietz, Susanne Rudolf (Online Editorial Office), Angela Brunner (Intern). Responsible at Greenpeace Switzerland: Swati Jangle (Marketing Communications Manager). Responsible at Runway West:
Hartmut Vetter (Strategic Planning), Nicole Schnell (Consulting), Rüdiger Flothmann (CD), Gesine Dittrich (AD), Natasa Maricic (Text), Joely Tafanalo (DTP). Illustration: Gian Klainguti, Oliver Conrad (Kompost NYC). Programming website George Fraefel (Bestview).
