Publi Groupe and Axel Springer take over AOL subsidiary Buy.at
PubliGroupe and Axel Springern acquire the online marketing company Perfiliate, which operates in the UK, the USA and Scandinavia under the name Buy.at.
The subsidiary of the US online service AOL is going to the British company Digital Window, in which the French-speaking Swiss media marketing company Publi Groupe and the German publisher Springer-Verlag have held a 50.1 percent stake since 2009. The two companies are thus further expanding their position on the European market for online marketing, according to a press release issued on Monday.
Last year, Buy.at generated sales of over 40 million euros with 70 employees. Digital Window has 100 employees. No information was provided on the purchase price.
Last year, Buy.at generated sales of over 40 million euros with 70 employees. Digital Window has 100 employees. No information was provided on the purchase price.
