Proud Mary: advertising flyer created for Pierre-Fabre
Proud Mary has developed a flyer for Pierre-Fabre that advertises the René Furterer label's hair products together with samples. The promotional gift is to be distributed at various business events for women.
Proud Mary, an agency with a special focus on women as a target group, has developed a flyer for Pierre-Fabre that advertises hair products from the René Furterer label. In the fall of 2008, the cosmetics company launched a hair care line that promises customers immediately visible results - "frizzy before, silky smooth after". The agency tried to visualize this product benefit with a flyer including samples of the hair product: The resealable flyer is adorned with a gift ribbon that is curly on one side and smooth on the other. The promotional gift is to be distributed at various business events for women.
Responsible at Pierre-Fabre: Beat Schmidig (Responsable Marketing Korane, Elancyl, René Furterer, Product Manager). Responsible at Proud Mary: Daniela Jakab (Creative Director), Claudia Zechner (Account Director), Sujata Reinhardt (Art Director).
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