ProSieben Sat 1 and Ikea listen to children
TV commercials Since mid-December, commercials without a sender have been running in the advertising windows of Pro Sieben, Sat 1 and Kabel 1, in which celebrities talk to children.
TV commercials Since mid-December, the advertising windows of Pro Sieben, Sat 1 and Kabel 1 have been running commercials without a sender, in which celebrities talk to children, and now the ProSieben-Sat 1 Group has come out as the sender. It has launched the pro bono campaign under the name "einfach mal zuhören" (just listen) together with the furniture store Ikea. It is thus continuing its commitment to children, which began in 2003 with the "No time is violence" campaign. While this came from Euro RSCG, the new commercials were conceived by the Zug agency Hartmann Medienmacher and produced by Wirz and Fraevel. Medienmacher and DRS 2 presenter Nik Hartmann came up with the idea, explains Christian Gartmann, Swiss Managing Director of ProSieben-Sat1 marketer Seven One Media. The source of inspiration was an armchair for two from Ikea, which is stepped so that the child and adult are at the same eye level. The ad will run until mid-March. The TV campaign will be supported by radio spots on private stations in Zurich, Bern and Basel.
