Promotion tools bring Emmi to open airs
Open-Air Debut for Emmi Caffè Latte: On behalf of Switzerland’s largest dairy processor, Promotion-Tools showcased the major corporation for the first time at the three Swiss open-air festivals—Frauenfeld, Heitere, and Gampel.
Under the motto #MakeItAYayDay the visitors were offered a high-quality appearance with numerous highlights. Promotion-Tools took over the entire conception, planning (incl. personnel), production and implementation for the appearances.The centerpiece was the Emmi Caffè Latte Lounge with double deck chairs, sofas, lounge furniture and a converted VW van from which the latest beverage creations could be purchased. In addition, a converted mini-jeep was used for a flying sampling of the new Emmi Caffè Latte Espresso Extra Shot. A total of over 28,000 cans were distributed.
Another highlight was the specially designed "Glamping Zone". For this, 22 tents with feel-good beds, cuddly lamps and goodie bags were created for each open air. In addition, a toilet / shower trolley was available to the residents. The exclusive overnight stays could be won in advance, the winners were determined by lot.
During the day, the openair visitors were activated by the Instagram sweepstakes #MakeItAYDay. Those with the most likes could win backstage tours and VIP passes.
