Project PR

Berlin's BER airport and Hamburg's Elbphilharmonie concert hall: these megaprojects immediately spring to mind when you pick up Manfred Noé's book. Both projects could have been spared some trouble with good PR. In the case of the Elbphilharmonie, the ridicule has now turned into admiration, while the happy ending is still to come for BER, but Noé makes it clear that even much smaller projects need their own PR to keep financiers, developers, politicians and the public on board. The book therefore fills an important gap, although the structure and style are not themselves an example of skillful communication: too much passive voice, too much nominal style, altogether too unwieldy, even awkward. You often have to guess what a chapter actually has to do with the core topic, and many ideas are not easily scalable - designed for large-scale projects, many things have no relevance for small businesses. In places, the author gets lost in a very abstract presentation: An extensive chapter on PR conception is almost devoid of practical examples.Nonetheless, Get Abstract finds that the book contains a lot of good food for thought and actionable instructions, and therefore recommends it to all project managers who want to acquire the necessary know-how for PR on their own.Get Abstract rating: 6Implementability: 7Innovation level: 6Style: 4In cooperation with Get Abstract, Lucerne (Logo)

Publisher: PublicisYear of publication: 2017Pages: 245ISBN: 9783895784675