Programmatic campaign for TCS

Jung von Matt/Limmat is strengthening the positioning of TCS, which was introduced last year, as a reliable partner for everyone on the road and is recruiting more club members in the ongoing campaign. In addition to products for motorists, TCS also offers various attractive services for travelers and cyclists, such as ETI travel insurance, TCS Bike Assistance and many more. "The campaign focuses on different situations in which TCS helps its members. Although breakdown assistance is an important pillar of TCS, it is by no means the only one. To ensure that this is also perceived as such, we are not only focusing on car drivers, but also showing that TCS members are also guaranteed to get on as travelers and cyclists," says Dierk Schehrer, Head of Marketing at TCS Club, using humorous scenes taken from real life to communicate TCS's wide range of products for car drivers, travelers and cyclists. In order to increase the relevance for the target groups, the online measures are specifically tailored to their needs. The measures include online films, carousel ads and performance banners. The campaign is flanked by TV commercials, cinema spots, eBoards, posters and advertisements.