Profeta: Multi-stage campaign for Q Events
As part of the first direct marketing campaign for Q Events, Profeta Kommunikation developed a multi-stage dialogue concept.
The First stage was sent by mail to a heterogeneous target group of 500 medium-sized and large companies. One week after the mailing, the second stage was initiated by attempting to follow up with the companies contacted with the help of a call center. Callpoint Baden was the partner responsible for arranging a visit to the addressees. According to the press release, the target of a 3% response rate was exceeded threefold.
The Q Events claim "we create emotions" was also the reason for the third stage. The aim here is to convince potential customers of the company's services with an interesting and emotional presentation. This phase is carried out by Q Events' own employees and lasts approximately four to eight weeks. This is followed by the "4th dimension" level. The aim here is to recall the target groups contacted after a certain period of time. This phase is tackled in around four to six months.
Responsible at Profeta: Eugen Profeta (concept and consulting), Oskar Gasser (texts), Othmar Gübeli (layout/design/litho). Editing/proofreading: Studiotextart, Conrad Müller. Database management: Sysret Kastrati. Call center: Thomas Fluri and Derek Bollag. Responsible at Q Events: Miroslav Bauer (overall responsibility).
