Product premiere of AOL subsidiary Adtech
Adtech is launching an ad server extension for its digital sales organization. The new «Adtech Order» offers presales and ad serving from a single source.
Adtech's answer to media disruptions, chaos and paperwork in online advertising sales is "Adtech Order". The new order management system maps the entire offer and sales management in online advertising and is seamlessly integrated into Adtech's ad server. The aim is to increase the efficiency of the entire ad serving workflow - from presales to campaign billing, according to Dirk Freytag, CEO of Adtech, in a press release issued by the agency.
According to Freytag, the product and the ad server connection can be used immediately and without any development effort. "Adtech Order" is designed to simplify and accelerate the daily recurring sales processes and allow booking orders to flow into the ad server without media discontinuity. Offers based on pre-tailored products are created and sent out at the touch of a button. The system allows continuous insight into their current status.
To this end, "Adtech Order" and the ad server exchange booking orders, billing data and master data. The order data is translated into campaigns and flights and automatically transferred to the ad server with a click. This direct exchange of information between the two systems replaces error-prone and time-consuming manual data entry.
Adtech will be presenting its order management system and other new ad serving products at DMEXCO in Cologne (Hall 8/G018) and at the Ad:tech Show in London (Stand 236).
To this end, "Adtech Order" and the ad server exchange booking orders, billing data and master data. The order data is translated into campaigns and flights and automatically transferred to the ad server with a click. This direct exchange of information between the two systems replaces error-prone and time-consuming manual data entry.
Adtech will be presenting its order management system and other new ad serving products at DMEXCO in Cologne (Hall 8/G018) and at the Ad:tech Show in London (Stand 236).
