Procter & Gamble with largest media budget

 They advertise like crazy: the hundred companies with the highest advertising spend spent 97.8 billion dollars on advertising last year. According to the annual Ad Age report on "Global Marketers", this represents an increase of 1.1 percent compared to the previous year. As has been the case for the past six years, the list continues to be topped by Procter & Gamble, which increased its spending budget by 4.1 percent to 8.52 billion US dollars, once again taking an almost unassailable lead. Despite an increase of 8.1 percent, the second-placed company, Unilever, still spent significantly less at 4.537 billion. In next place were General Motors with 3.353 billion and L'Oréal with 3.119 billion dollars. In a mixed year, 43 companies in the top 100 spent less on advertising, while 57 companies spent more. In general, food, pharmaceutical and electronics manufacturers spent more money, while soft drink manufacturers, financial service providers and alcoholic beverage marketers generally reduced their spending.
The computer manufacturer Apple was a new addition to the hundred most spend-friendly companies. Its media spending rose by a staggering 85.2 percent to 351 million dollars, securing 83rd place for the iPhone manufacturer from Cupertino. The report covers ninety countries worldwide.