Process: "équipe" with a new look
Last fall, the branding and design agency Process won the competition to redesign Suva’s employee magazine, «équipe.» The magazine has been sporting its new look since this spring.
In April 2012, "équipe," Suva's employee magazine, appeared for the first time in a new design and with a revised content concept. The main features of the redesign are a more emotional layout, a livelier visual language, more quick-read levels and improved cross-media linking, the agency said in a statement on Tuesday.
The new magazine is intended to promote reading pleasure through a clear dramaturgy and a reorganization of the various containers and sections and to convey information in an entertaining, playful but also clear manner. The higher proportion of images and the increased image quality support the intended emotionalization of the publication. Longer text articles are livened up by quotes, infographics and infoboxes, and the main topic of the respective issue is recognizable at first glance.
"équipe" is published four times a year in German, French and Italian.
