Print/online concept for Bossard annual report
The trend in annual reports continues to shift increasingly toward online reporting. However, the print version remains indispensable. For Bossard’s annual report, Keim Identity created a concept that combines online and print—without the use of a content management system.
The requirements for the publication of annual results have grown in recent years, and not only in terms of content. Investor relations target groups want both: some prefer the print report, others the online report. To cover all requirements within a realistic budget, a clever solution is needed.
At Bossard the quick reader will find online both the storytelling and the essential report sections in a clear one-pager with user-friendly download options for more in-depth information. The storytelling positions Bossard as a leading service provider in the context of the fourth industrial revolution. It picks up on Bossard's four core competencies and breaks them down into "Imagine", "Realize" and "Prove". The reader is guided from wishful thinking to solutions and finally to experience reports. Keim Identity developed the storytelling for Bossard, designed the print report and programmed the online report.
