The 28-year-old Nadine Neufeld joins Prime as a consultant, where she manages mandates within the industry, retail, IT and telecommunications sectors. She previously worked for four years in consulting on the agency side - most recently as an account executive at a Zurich advertising agency. Nadine Neufeld is now supporting Prime with her knowledge of advertising, corporate publishing, PR, dialog marketing and event management. She has a degree as a federally certified PR specialist and studied journalism for two semesters at the School of Applied Linguistics SAL. Nadine Neufeld also works as a freelance journalist.

The full-service agency's consulting team has been further strengthened by the arrival of Nicole Tschanz, a 31-year-old project manager who supports clients from the construction, IT and industrial sectors as well as the online marketing sector. Over the past six years, Nicole Tschanz has worked in product management at a Swiss bank and on the staff of an industrial group. During this time, she has dealt extensively with the planning and implementation of marketing strategies and product communication. Nicole Tschanz completed her Bachelor of Science in Business Communications at the Zurich University of Applied Sciences HWZ in 2008.

With the arrival of Ruth Schmid, Prime is further expanding its expertise in PR and energy, the agency said in a statement. Schmid has worked for many years in energy research and the energy industry and has excellent knowledge of the sector. With her broad experience in corporate communications - particularly in the areas of science communication, events, public affairs and social media - she will strengthen Prime primarily with mandates from the energy and industrial sectors. Ruth Schmid studied English and German at the University of Zurich and is a federally certified PR specialist.

The 38-year-old Lukas Tschopp joins Prime as a senior consultant, where he manages mandates within the industrial, energy and public sectors. He previously worked for several years as a PR consultant on the agency side. There he dealt intensively with all facets of corporate communications and looked after clients from the financial sector as well as the education and healthcare sectors, among others, according to the agency. He has professional experience in the areas of PR conception, corporate publishing, corporate design, online communication, marketing and media research. He also works as a university lecturer in business administration and business planning.