Sparkling party
Schweppes soft drinks are increasingly regarded as a popular aperitif and party drink. Feldschlösschen Getränke is responding to this trend and, with its new campaign, is focusing on a young and dynamic target audience.
Soft drinks Schweppes is increasingly becoming a popular aperitif and party drink. Feldschlösschen Getränke is taking this development into account and is focusing on a young and dynamic target audience with its new campaign. Advico Young & Rubicam has adapted the campaign for the Swiss market based on the new identity. The posters and advertisements show dancers in a surreal setting. This symbolizes their emotions, the beat of the music and the sparkling freshness of Schweppes. The print campaign is complemented by an in-store spot that dramatizes the upcoming party atmosphere with Schweppes.
