Press advertising down 9.2 percent
As Wemf AG für Werbemittelforschung reported on Thursday, advertising revenues from daily and weekly press fell by 9.2 percent in January.
As reported by Wemf AG für Werbemittelforschung on Thursday, advertising revenue from daily and weekly press fell by 9.2 percent in January. Advertising fell by as much as 18.7 percent compared to the same month last year, while job advertisements increased by 6.9 percent. Revenues in the financial and business press also shrank by 4.4 percent. The general press recorded a drop of 4.5 percent. Advertising pages in the specialty press fell by 7.8 percent and those in the trade press by 7.6 percent. Only the Sunday newspapers were able to celebrate, with an increase of 4.9 percent.
