Premotion: Invited to a 5-course menu for Migros Sélection
Premotion has developed a gourmet dinner tour for Migros’ Sélection product line. The goal is to turn Sélection customers into brand ambassadors and firmly establish the brand in the market.
After the M-Budget and Lillibiggs parties, the Lucerne marketing agency Premotion has now designed a gourmet dinner tour for the Migros Sélection product line. This invites loyal Sélection customers to a 5-course meal. The aim is to win over customers as ambassadors and anchor the brand in the long term
Premotion designed the visual appearance of the tour together with the Zurich-based creative agency Allink Creative. This resulted in invitation mailings and a microsite for registration. The soft branding at the event itself includes a Sélection car, menus and a suitable lighting concept.
Premotion designed the visual appearance of the tour together with the Zurich-based creative agency Allink Creative. This resulted in invitation mailings and a microsite for registration. The soft branding at the event itself includes a Sélection car, menus and a suitable lighting concept.
Responsible at Migros: Christoph Bobst (Head of Category Management), Désirée Strassmann (Project Manager Communications). Responsible at Premotion: Sacha Willemsen (Managing Partner), Isabelle Meyer (Project Management). Responsible at Allink Creative: Christoph Schlatter (CD), David Zangger (AD), Mike Walder (online project management), Roswitha Brülisauer (graphics).
