Premotion: A puppet stage designed for Knorr
Premotion was commissioned by Unilever Switzerland to bring the naturalness of Knorr products to life. At the same time, "Knorrli" is to be positioned as a symbol of healthy nutrition and exercise.
The Lucerne agency Premotion has been commissioned by Unilever Switzerland to bring the naturalness of Knorr products to life. At the same time, "Knorrli" is to be positioned as a symbol of healthy eating and exercise. The boutique agency for marketing and events has created an oversized vegetable basket with an integrated puppet stage on which a play for children is performed. Knorrli plays the leading role.
As a souvenir, young guests will receive a CD with a radio play and an exclusive Knorrli song, and there will be classic tasting activities for parents next to the stage. The performances can be seen in various shopping centers in German-speaking Switzerland from autumn 2009.
As a souvenir, young guests will receive a CD with a radio play and an exclusive Knorrli song, and there will be classic tasting activities for parents next to the stage. The performances can be seen in various shopping centers in German-speaking Switzerland from autumn 2009.
