Premiere fun week

With "People", the celebrity magazine of Schweizer Illustrierte (SI) in the Swiss window of Sat 1, and the youth program "Morph" produced by Eqal Visual Productions on SF DRS, two premieres were on the program last week. Reason enough for those involved to frame the whole thing with an aperitif, with Sat 1 marketer Cinecom and SI making a big splash in the Säulenhalle. The red carpet was brought out and the assembled Swiss celebrities practically shook hands, so that the advertising clients who had also been invited were almost drowned out. Nevertheless, a few stood up to the celebrity glamor. In a somewhat smaller, but no less pleasant setting, there was a drink to celebrate the launch of "Morph". Eqal Visual Productions by Lea Rindlisbacher and Christian Breitschmid was the only commissioned producer for the new SF DRS youth program.
Finally, however, the legendary Plakanda summer party was once again on the agenda - a really big party. There are advertising party visitors who look forward to the poster supplier's invitation like snow kings long in advance. After all, they come up with a few ideas every year to make sure the guests don't get bored. Fiesta Cubana con los Plakandos or "Cuba libre" was the motto this year. Christian Dür from the Visualix event agency set up a backdrop for the two Plakanda bosses Beat Roeschlin and Beat Sulzer on the rowing club grounds at Mythenquai that immediately transported you to the Caribbean. Elegant vintage cars, dancers, street hairdressers, shoeshine boys, fruit vendors, fiery rhythms, mojito and Cuba libre were combined to create a perfectly staged show. The guests were hardly able to stop being amazed, and even the weather was kind to the revelers. The big thunderstorm only arrived shortly before midnight, but then chased the guests home relatively suddenly.
On Friday, ADC and the agency Matter & Partner invited guests to the water for their events in weather that was no longer at all like that of a bathing establishment. The board and table cards for the Frauenbadi invited guests to the Captain's Dinner, with the individual tables bearing the names of ocean liners. Host Daniel Matter allowed himself the joke of putting his guests on some rather obscure ships - a brief digression into the recent history of Christian seafaring is permitted here.
The only ship on Matter's list that you can still really take a vacation on today was the Crystal Symphonie, built in 1995. The Hong Kong Express does not carry passengers, but goods - it is one of the world's largest container ships. The Gorch Fock, a barque with a square-rigged foremast and mainmast as well as a gaff-rigged mizzen with a topsail, has been cruising the world's oceans as a sail training ship in the service of the German Navy for exactly 45 years. And now it's getting really big. The Britannic, the sister ship of the Titanic, ran aground on a mine less than a year after her maiden voyage in 1916, capsized and sank in just 55 minutes. She had never carried a paying passenger in her life, but was only used as a hospital ship. In 1956, shortly after leaving New York, the Andrea Doria rammed the Swedish passenger ship Stockholm. Since then, the barge has only served as a home for fish. The Queen Elizabeth, on the other hand, capsized in 1972 after a fire in Hong Kong harbour and had to be scrapped. And finally, the former SS America, under the name American Star, ran aground off Fuerteventura in 1994 and broke in two. The ship's ruins can still be viewed there today.
Fortunately, there were no such accidents at the Matter & Partner festival and, according to reports, no one completely drowned in the Frauenbadi. Fortunately, the planks also held up a mile further down the lake, at the ADC in Badi Enge, and the sheets remained tight.
Beat Fritsch in a Cuban outfit. The beautiful straw hats were given to every guest at the Plakanda party - if they arrived early enough - as a gift; and the mojitos, which were not in short supply, were also available right at the entrance. Once again, the Plakanda party proved to be a great event. But there were other celebrations last week too. From TV premiere parties to the rainy Badifest, there was pretty much the whole range.
Where the communications, media and publishing scene meets for its events, we locate at the most diverse events. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and more shortlist pictures are available online at www.werbewoche.ch.
Successful premiere: Event manager Schoscho Rufener, Marc Görtz, Managing Director of Sat 1 Switzerland, and Christian Gartmann (from left).

Dream temperatures in the backyard: Hardy Lussi, Pro7-Sat 1 Media, with Bernadette Weber and Dani Lehmann (l.) from Cinecom.
Ringier TV Marketing Director Andreas Waldis (left) toasts the new people and celebrity magazine with Christof Kaufmann from OMD Switzerland.
Lisa Impoco (l.), Cinecom sales manager for Sat-1 windows, with Roger Eckerlin and Karin Rickenmann from the Cinecom TV team.
And another premiere: Sascha dos Santos alias Morph (r.) with Christian Breitschmid at the premiere aperitif at Eqal Visual Productions.
Valentin Bregy, Head of Youth at SF DRS, with editor Tiziana Bossola (right) and Lea Rindlisbacher, Managing Director at Eqal.
No shipwreck in the Frauenbadi: publishing consultant Pepi Burch (l.) with host Daniel Matter and Kathrin Durisch at the Gorch Fock table.
Their table had a serious accident - the ladies from the Britannic: Michela Trümpy, Kerstin Reulen and Nadja Rosasco (from left).
If the stock market doesn't run out of steam, the Stocks team will be happy: Musti Asaf, Rebekka Fässler, Reto Lipp and Patrizia Serra (from left).
The ADC dined with guests one bathing area away, at Seebad Enge: Andi Prokesch (left) with HG Hildebrandt and Nina Thoenen, AD at Bolero Men.
Dress warmly, because the days of pleasant temperatures are over: Hanspeter Schweizer (l.) and Jürg Aemmer from Wirz.
Author and copywriter Jürg Zentner (l.) told presenter Claudio Zuccolini about his recently completed theater script.
"Los Dos Plakandos" - Beat Roeschlin (l.) and Beat Sulzer (r.) with Marco Fumasoli, CEO of Trend World - Frame Eleven.
Didn't miss the Cuba party: Freelance consultant Martina Fäh with Walter Tagliaferri, Managing Director at Lesch + Frei.
Sharon Frei from Outdoor Media, Sandra Vogler, Plakanda, and friend Sabrina Wolf (from left) were in high spirits.
Often seen at advertising events: Andrin Steinmann (left) from Aeberli Treuhand with Roy Pfändler from AWZ.
Susanne Popp (l.) from Sample with Corinne Büenzli, Project Manager at Manor, and revolution supporter Patrik Holdener, Plakanda.
Almost ex-work colleagues: Sonja Hürlimann (l.) and Carole Maag (soon to be as libre as Cuba, she is leaving Advico).
Plakanda customers: Judith Brändle and Andy Florek (right) from MPG with Simon Stauber, Brand and Strategy Manager at Orange.
A different type of media: Daniel Siegenthaler, Sales Manager Teletext/Internet at Radiotele, with colleague Chantal Arnold.
Helena Maly (l.) from Mediaschneider and Annika Reinhardt joined Stephan Suter, Sales Manager at Adlink.
Topshots of the media agency scene: Urs Schneider (l.), Mediaschneider, and Ronny Schmid, Konnex, with Corinna Schneider.
Katja Ehrensperger (l.) and Nathalie Danz advise clients for Guye Benker, Thomas Städeli is Client Service Director at Advico.
Mario Buchmann (left) from BG Media with Jung-von-Matt crew: consultant Sacha Baer and assistant Sabrina Arthur.
Celebrating his birthday at the Plakanda party: Francis Bissat, new to Bluespirit, with his wife Katalin Bissat.
Sylvia Petrick (l.), Telekurs sponsorship manager, with Simone Schäfer, Cablecom, and Telekurs advertising manager Dave Jäger.