Inexpensive overview
In the seventh, completely revised edition of this standard reference work, the three editors are joined by 100 other experts from academia and the advertising industry in explaining the most important industry terms.
In the seventh completely revised edition of this standard reference work, the three editors are joined by 100 other experts from science and advertising practice in explaining the most important industry terms.> Lexikon der Werbung by Dieter Pflaum, Ferdinand Bäuerle and Karen Lauterbach is recommended - not only because of the helpful case studies and references, but also because of the convincing price-performance ratio. Verlag Moderne Industrie, Munich 2002. 610 pages, Fr. 69.-.
