Price indication in advertising also possible on the Internet in future
In the future, prices may also be disclosed digitally in advertisements. To do so, a digital source must be available where consumers can view the required information. The change takes effect on July 1.
The Federal Council is implementing a parliamentary decision by amending the Price Disclosure Ordinance, as it announced on Wednesday. The revision of the ordinance will make things easier for advertisers. According to the current ordinance, the actual prices to be paid must be shown in the advertising itself, if prices are advertised at all.
The amended regulation allows information on the specific characteristics of a product and its price to no longer be provided directly in the advertising medium, i.e. on the poster, in the catalog or in the brochure. It is now permissible to refer to a digital source on which the required information can be seen.
In the eyes of the Federal Council, this does result in a certain loss of transparency. However, consumer protection remains guaranteed. The digital source for the information must therefore be clearly visible or audible. And the source itself must directly indicate the key criteria. This should prevent major abuses, writes the Federal Council. (SDA)
