Preventive product protection

Has digitalization opened the floodgates to piracy? Is it perhaps no longer worth getting upset about it, let alone fighting it? Yes, definitely, say Jürgen Gausemeier, Rainer Glatz and Udo Lindemann, who know their way around German industrial companies. In their guide, which is also a declaration of war, they call for preventive product protection. The concept, substantiated with a large number of tangible practical tips, is encouraging - even if the examples shed a harsh light on the range of counterfeiting attempts to which the industry is exposed here and abroad. getAbstract recommends the book to anyone who is concerned with the protection of company knowledge.getAbstract rating: 8Implementability: 9Innovation level: 9Style: 7

Publisher: Carl Hanser VerlagYear of publication: 2012Pages: 337ISBN: 9783446430433