PostFinance and Sir Mary stage authentic customer stories
PostFinance is reinforcing its brand message, «Knowing what matters,» with a new image campaign. The campaign centers on authentic customer stories that show what really matters to customers. The lead agency, Sir Mary, is responsible for the campaign.
There is often a much bigger story behind a simple request to a bank. PostFinance makes precisely this visible and focuses on the people behind the concerns. The new moving image campaign shows that there are personal experiences, hopes and goals behind every financial decision, every question and every step. In this way, the bank positions itself as an empathetic service provider that knows what really matters to its customers.
True-to-life stories instead of slick advertising
This approach becomes tangible in two first Long Content films: A seemingly simple telephone inquiry about investment advice develops into the story of a young woman who has worked hard to achieve financial independence. A second film follows an ambitious chef and shows how entrepreneurial dreams and the search for the right payment solution come together.
The deliberately longer filmic realization focuses on closeness and honesty. The result is touching portraits that allow viewers to immerse themselves directly in the realities of the protagonists' lives.
Cinema and digital channels
The three-minute commercials and various cut-downs can now be seen on digital channels and in cinemas. An accompanying landing page bundles the content and links the stories with the appropriate PostFinance solutions.
Responsible at PostFinance: Jelena Mesic (Marketing Manager / Project Manager), Monika Luck (Co-Head of Marketing Communications Basic Banking), Francisco Moreno (Head of Marketing Communications Private Clients), Manfred Blattner (Senior Brand Manager), Tiziana Felline (Social Media Manager) Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Luca Schöbi (Creative Director), Katrin Espelage (Creative Director), Jodok Meier (Copywriter), Thomas Berger (Design Director), Jacqueline Willimann (Account Director), Alexandra Sutter (Account Manager), Nicolas Hostettler (Managing Director/Strategy Director), Daniel Zuberbühler (Managing Partner) Production: Farbfilm Studio; Flo Brunner (Founder/Executive Producer), Alina Graber (Production Coordinator), Giada Bossi (Director), Persona. (DOP), Chris Zimmermann (Edit), Markus Sasse, Sebastian Buck (Composer), Philip Zimmermann (Sound Design & Mix) Dubdub Studios (Voice Over), David Castanon Pesquera (Grading) Media: Publicis Media
