PostFinance accompanies young customers with Publicis
PostFinance is also a competent financial services provider with special offers for young adults. Zurich-based Publicis is showcasing these in a new campaign.
PostFinance is also a competent financial services provider with special offers for young adults. Zurich-based Publicis is showcasing these in a new campaign.
The campaign focuses specifically on the benefits of the PostFinance Card, which can be used to make practical payments and withdraw cash worldwide, as well as the advantages of putting money aside with the corresponding account. To bring these products closer to the target group aged 18 to 25, the Publicis campaign shows young customers in typical situations. For example, the hitchhiker at the ATM gets his banknotes before the English gentlemen, while a young clique moves into their first apartment with all their belongings. The pedestrian crossing, PostFinance's distinguishing feature, is of course always in the picture.
Posters F12, F200, streetcar hangers, RailPosters and university posters were realized. The posters can now be seen throughout Switzerland, with a second wave to follow in the fall.
The campaign focuses specifically on the benefits of the PostFinance Card, which can be used to make practical payments and withdraw cash worldwide, as well as the advantages of putting money aside with the corresponding account. To bring these products closer to the target group aged 18 to 25, the Publicis campaign shows young customers in typical situations. For example, the hitchhiker at the ATM gets his banknotes before the English gentlemen, while a young clique moves into their first apartment with all their belongings. The pedestrian crossing, PostFinance's distinguishing feature, is of course always in the picture.
Posters F12, F200, streetcar hangers, RailPosters and university posters were realized. The posters can now be seen throughout Switzerland, with a second wave to follow in the fall.
