Post-Relaunch is "Master of Swiss Web 2016

Information technology pioneer Urs Hölzle was awarded this year's honorary prize. The "Swiss Digital Transformation Award", presented for the second time, went to two companies this year: Medela and Swiss Post.

Eleven gold buoys, 25 silver and 34 bronze awards were presented on Thursday in the Zurich Kongresshaus, which was completely sold out with 790 guests. Of the 355 projects submitted, 80 made it onto the shortlist in the eleven categories, from which the 110-strong jury of experts finally selected 11 gold, 25 silver and 34 bronze winners. All of these projects received the corresponding prizes at the Award Night, as well as praise from the laudators and the jury presidents.

"Master of Swiss Web": Swiss Post / Unic and Soultank

The new Swiss Post website wins the title "Master of Swiss Web 2016" and is thus the deserved overall winner of the 16th Best of Swiss Web Award Night. The relaunch of the Swiss Post website, for which Unic and Soultank were responsible, convinced many of the 110 members of the expert jury, as well as the readers of Netzticker and the audience at yesterday's award night. In addition to the Master, Post.ch also won Gold in the Usability category, Silver in the Public Affairs category and three Bronze awards in the Technology, Business and Marketing categories. The new online presence was convincing both in terms of the relevance of the well-structured amount of information as well as in terms of efficiency and user experience. "A complex topic impressively solved" is how one of the expert juries summed up the project.

Proclamation and honor "Master of Swiss Web 2016":

The gold winners

In the category Usability secured the Post CH the golden buoy. "A complex topic impressively solved," said the expert jury. And further: "It is easy to navigate down to the detailed pages, and you always know where you are. The good accessibility rounds off the website perfectly - all in all, a very pleasing and well-done solution".

In the category Technology won "Migros. Suisse Mania" Gold. The spectacular project shows Switzerland in 3D and convinced the jury of experts with its highly innovative client application. The Migros project was also able to convince the jurors in a second category - Innovation - convince. "Everything that is possible today has been extracted from the web; a sensational result that enables a very good user experience," is the conclusion here.

"Grand Tour of Switzerland" of Switzerland Tourism is the name of the gold winner in the category Creation. The virtual road trip takes the user across Switzerland in the form of a scrolling experience and lets him explore unique views and sights interactively and multimedia-based in twelve languages.

In the category Business secured itself "Blacksocks.com - 5.0" won first place with the relaunch of its website. The jury comment: "Blacksocks has once again improved its own online store in an exemplary manner; one of the most successful store relaunches in recent years".

The e-shop live test of Postlogistics reached the category Marketing right up front. With this site, Swiss Post succeeds in communicating its own services in a playful and educational way, while at the same time raising awareness for good e-commerce. The campaign was implemented by Notch Interactive, and the design and idea came from Leo Burnett.

The Redesign of the University of Bern takes gold in the category Public Affairs. The redesign of this online presence convinced the jury above all with the user-friendly presentation of the huge wealth of content.

In the category Digital Performance Campaigns made UBS Campus Break the race. With this campaign, UBS scored a viral hit with the difficult-to-reach target group of students at Swiss universities.

"Graubünden Holidays - The Great Escape": The gold winner in the category Branding Campaigns. A mountain man who speaks directly to passers-by at Zurich's main train station via a live poster and invites them on a spontaneous trip to the mountains was an extremely likeable action for the jury. Also with the jury in the category Video the project was well received: "The campaign by Graubünden Tourism manages in a fresh and technically exemplary way to show a large audience that the little gems in the Grisons mountains are not only charming and beautiful, but also very easy to reach".

Finally, gold in the mobile category goes to Werdeschiri.ch. This online recruitment campaign of the Aargau Football Association lets users experience from an unusual perspective what it means to have to make the right decision immediately on the pitch. The interest in being a referee is aroused in a playful and informative way and excellently implemented in mobile technology. The campaign was first presented in the advertising week.

The 2016 Gold Winners:
 

All silver and bronze winners at the end of this article. AG=client; AN=contractor; Links and further information on all projects on Bosw.ch

Honorary Award 2016 for Urs Hölzle

The honorary prize committee of "Best of Swiss Web" awards this year's honorary prize to Dr. Urs Hölzle, who has inspired people all over the world with his passion for information technology and has made pioneering achievements in information technology in various companies (Werbewoche.ch reported). As Google's first Vice-President and Chief Engineer, he led the further development of Google's original technical infrastructure. Urs Hölzle is one of the best-known and most influential computer scientists in the world - and thus a deserving honorary laureate of "Best of Swiss Web".

Two Swiss Digital Transformation Awards

The "Swiss Digital Transformation Award" was presented for the second time at the "Best of Swiss Web" award night to companies that have made particular progress in digital maturity in recent months. The basis for determining the winners was, on the one hand, the self-declaration of the total of around 400 participating companies in the "Digital Maturity Check", the maturity model developed by the University of St. Gallen and a group of experts; on the other hand, the multi-stage in-depth analysis of a jury of experts. Nine companies ultimately succeeded in on the shortlisttwo of which received the winner's prize.

Medela is expanding its qualitative relationships with customers as part of a long-term digital transformation supported by the Board of Directors and the Management Board. The company is also simplifying and standardizing its B2B and B2C sales processes on a central platform. In view of the customer-centric and globally oriented consistent transformation, the jury awards the medium-sized company Medela the "Swiss Digital Transformation Award".

This award also goes to a major corporation: Swiss Post. The company has made significant progress in the area of digital transformation in recent months. This applies to new and innovative solutions at various interfaces to the end customer, such as the new Twint payment system, the new online portal or the autonomous PostBus shuttles, as well as to the Group's internal digitization, such as equipping 20,000 "postmen" with mobile Android devices. (pd/hae)

The silver winners 2016:
 

The bronze winners 2016:
 

AG=client; AN=contractor; links and further information on all projects at Bosw.ch