Swiss Post launches chocolate mailing

Swiss Post has launched a new direct marketing campaign: In this chocolate mailing, the advertising message forms the wrapper, while chocolate from the Bern-based manufacturer Nobile Cioccolato makes up the contents.

The "Direct Factory" online tool can be used to design the wrapping for the chocolate mailing with text and images. Swiss Post then takes care of printing, packaging and dispatch. The new mailings can be ordered immediately from a print run of 24 pieces on Post.ch/directfactory be commissioned.
Swiss Post is generally satisfied with the demand for its postcard mailings: The option of designing postcard mailings online via "Direct Factory" and having them printed and sent has been well received by more and more customers, the company wrote in a press release on Monday. The order volume will exceed the million mark this year.

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