Polyconsult: With Wall-E for a clean environment
Polyconsult has implemented a campaign for Walt Disney Studios Switzerland to encourage children to treat the environment responsibly.
Polyconsult has implemented a campaign for Walt Disney Studios Switzerland to encourage children to treat the environment responsibly. The Bern-based agency used existing Pixar images to create a series of advertising materials. The results include a 24-page recycling guide and an online game at Helpwalle.ch - the clean-up robot Wall-E not only ensures a clean planet on the big screen, but also in real life, according to a press release on Friday.
The campaign was realized in cooperation with IG saubere Umwelt and all recycling organizations in Switzerland. It will run throughout Switzerland from September 22 to October 19, 2008.
Responsible at Walt Disney Studios Switzerland: Matthias Keller (Marketing Director). Responsible for the website: Coundco AG, Florian Wieser. Responsible at Polyconsult: Petra Brönnimann and Roger Ghezzi (creation), Caroline Bühler and Cosima Sigrist (consulting).
The campaign was realized in cooperation with IG saubere Umwelt and all recycling organizations in Switzerland. It will run throughout Switzerland from September 22 to October 19, 2008.
Responsible at Walt Disney Studios Switzerland: Matthias Keller (Marketing Director). Responsible for the website: Coundco AG, Florian Wieser. Responsible at Polyconsult: Petra Brönnimann and Roger Ghezzi (creation), Caroline Bühler and Cosima Sigrist (consulting).
