Polyconsult fights for battery recycling with Battery-Man
Every year, more than 30 million rechargeable and non-rechargeable batteries end up in the trash. With an unconventional campaign, Inobat (the Battery Disposal Interest Group) and the advertising agency Polyconsult have taken up the fight against this nationwide problem.
The main protagonist of the campaign is Battery-Man, who has been signed up for a multi-year collaboration. Battery-Man stands for the same goals as Inobat and should attract people's sympathies.
The campaign has just started and is based on TV commercials, posters, advertisements, a Battery-Mobile disguised as an info bus, and on Batteryman.ch and Facebook, where Battery-Man regularly reports on its missions. Furthermore, various online activities were implemented. Among other things, a Website and a Facebook presence.
Responsible at Inobat: Max Zulliger (Managing Director), Miklós Nagy (Deputy Managing Director), Karin Jordi (Head of Communications). Responsible at Polyconsult: Mike Brodbeck, Jeannine Kaiser, Gabriela Hodel (consulting), Silvio Truffer, Roger Ghezzi (CD), Petra Brönnimann (AD), Ramon Niederhauser, Peer Fankhauser (graphics). Responsible at Shining Pictures: Reiner Roduner (Producer), Jens Derler (Production Manager), Jyri Pasanen (Director), Tobias Dengler (Camera), Alex Kirschner (Music). Photo: Regula Roost.
