Polyconsult: Everyone has what it takes to be a hero
Polyconsult's battery recycling campaign featuring the yellow-and-green superhero is moving into its next phase. While the focus so far has been on raising awareness and building a community, the campaign is now centered on engaging the target audience.
Battery-Man and his mission - to fight 30 million batteries that end up in the trash every year - have achieved a high level of awareness and acceptance in Switzerland. Since the superhero's first appearance in 2012, the recycling rate of batteries has increased from 67.1 percent
increased to 71.4 percent (2014).
And also on Facebook the superhero enjoys a following of over 37'000 Likers. Now the time had come to enlist these digital friends for his mission: via Facebook casting, Battery-Man searched for photo models and selected six sidekicks who now stand up for the good cause together with him on posters.
However, the main components of the new campaign are TV and online spots - they, too, with the overarching motto "There's a Battery Man in everyone." Spots and posters are in use from now until September 2016.
Responsible at Inobat: Karin Jordi (Managing Director). Responsible at Polyconsult: Mike Brodbeck, Jeannine Kaiser (consulting), Silvio Truffer, Roger Ghezzi (CD), Petra Brönnimann (AD), Alessandro Mattarelli (graphics), Helene Zenhäusern (text/concept). Responsible at Shining Pictures: Stefan Bircher (Producer), Sophie Toth (Production Manager), Jyri Pasanen (Director), Tobias Dengler (Camera), Alex Kirschner (Music); Photo: Regula Roost; Media: Urs Rueb (Mediafactor).
