Polyconsult: Waste World Cup
As the warm weather sets in, the peak season for littering begins. To combat this, Polyconsult, on behalf of the City of Bern, is appealing to its citizens« sense of personal responsibility through the campaign »Subers Bärn – zäme geits!”.
This year's awareness campaign takes advantage of World Cup fever. After all, football and correct waste disposal have one essential common denominator: only those who score win. Parallel to the mobile posters at the littering hotspots, waste referees are on the road. Those who are "caught" disposing of their waste correctly are rewarded with a World Cup ball. Litterers get a yellow card.
Responsible at the city of Bern: Patric Schädeli (Head of Operations + Maintenance at the Civil Engineering Office). Responsible at Polyconsult: Silvio Truffer and Roger Ghezzi (concept), Caroline Bühler and Dominique Imboden (consulting).
