Police want to prevent their own headline
As part of the launch campaign for Blickamabend.ch, Serranetga organized a guerrilla marketing stunt—including one in front of the Zurich nightclub Chillis. The police didn't find it funny at all.
The launch campaign of Blickamabend.ch also includes a guerrilla action, in which a smartphone about 4 meters high with corresponding listicles was posted at numerous neuralgic points in the city of Zurich (Werbewoche.ch reported). The action ran, for example, in front of the Tamediage building at Stauffacher or in front of the Altstaetter Verrichtungsboxen - in each case without problems.
In front of the notorious nightclub Chillis in Zurich's Kreis 4, however, the fun was over. Even before the listicle "The 10 best scenes from Police Academy" could be attached to the cell phone, a police patrol showed up and demanded an immediate stop. Naturally, the Blick am Abend editorial team gratefully took up this opportunity and spread the headline across all channels. The headline read: "Outside Chilli's, the police are not joking. Inside, however, they do."
Responsible at Ringier: Nicolas Pernet (Head of Marketing Blick Group), Rachel Wicki, Marie-Eve Blumer (Project Management Marketing Blick Group). Responsible at Serranetga: Maurizio Rugghia, Daniel Zuberbühler (overall responsibility), Olivia Guler, Tino Elsener (project management), Samuel Textor, Pascal Deville (creative direction), Florian Bosshard (art direction), Thomas Blumer, Nemi Gajic, Res Matthys (Text), Julia Miller, Philippe Lehmann (Screendesign), Diego Dirren, Erwan Eydt (Programming), Hastings (Radio), JingleJungle (Sound), Matthias Auer (Photo), Alexander Herzog (Litho), Streuplan (Guerilla).
