Plugged-in for Zermatt Unplugged Kaufleuten

Unplugged music is the purest form of music and the naked truth of the artist, say the "Dudettes", the Dutch indie band from Groningen. Exactly the same "unplugged" is also the promotional appearance of TBS & Partner for the "Zermatt Unplugged Kaufleuten" celebrated for the second time in autumn 2016: The naked truth about the boutique festival is communicated with a new overall appearance by TBS & Partner. Set in stone: stoned in the conceptual and visual foundations, the photo shoot, in all advertising material implemented in-house, program booklets, vehicle lettering and signage, TBS & Partner stages the Zermatt (Urge) stones - referencing the boutique festival's alpine origins. TBS & Partner was supported by Kilokilo in the digital and filmic realizations.

Responsible at Zermatt Unplugged: Rolf Furrer (Managing Director), Katja Hackl (Head of Marketing). Responsible agency: TBS & Partner with support from Kilokilo