Planetactive turns Internet users into gourmet chefs
The Zurich-based internet agency Planetactive, in collaboration with B&B Endemol, has developed the M-Cooking cooking portal for Migros. It is designed to show users in a clear and engaging way just how little effort it takes to whip up a three-course meal in no time.
Internet agency Planetactive Zurich has developed the cooking portal M-Cooking for Migros in collaboration with B&B Endemol. It is designed to show users how little effort it takes to conjure up a three-course meal in the shortest possible time. Every week, a three-course meal is presented on the website to encourage viewers to cook it themselves. The entire website and the videos are available in three languages. A user area allows users to write menu comments, print out shopping lists or recommend menus to others. According to the press release, the central element of the website is the video player specially developed for M-Cooking. Users can navigate between different content such as menu videos, side dish videos, tips & tricks videos or downloads on the player interface. The platform will be continuously expanded in the future.
