Planet: New look for Rast Kaffee
The Rast Kaffee family business has been passionately dedicated to the world of coffee since 1918. Together with the Rast family, Planet Lucerne has recreated the world of gourmet roasting.
The new look reflects the family's attitude, a culture of enjoyment based on unconditional quality and a love of coffee. With an innovative responsive web solution, with an integrated online store, the journey through the world of coffee begins on Rast.ch. The declared aim was to turn enthusiasts into connoisseurs and connoisseurs into connoisseurs, which is reflected in the authentic photographs taken on site and the interesting, informative graphics.
With the company brochure, the trade fair appearance at the ZAGG, the coffee packaging, the postcards and the updated stationery, Planet has also transferred the online world to the offline world.
Responsible at Rast Kaffee: Beatrice Rast (project management). Responsible at Planet: Daniela Schmid (creative direction), Anja Trendle (graphics), Beatrix Imhof (consulting, project management), Beat Brechbühl (photography), Flumedia (web programming), Druckerei Odermatt (printing).
