Planet Lucerne: Ramseier Bets on the Power of Nature
Ramseier Suisse has launched a campaign to mark its 100th anniversary. Among other products, the campaign promotes the new Ramseier Apple Cranberry. The advertising agency Planet Luzern created the ad concepts for the campaign.
The visuals are intended to convey the product’s features and underscore the «Power of Nature» positioning. The campaign is accompanied by a comprehensive communications package consisting of traditional media (billboards and advertisements in consumer magazines and the Sunday press), point-of-sale materials, sales promotion activities, and online marketing. Additional initiatives cover the entire product range: For example, Ramseier has launched a national Band Competition as well as a Fundraiser Launched in cooperation with SBB Rail Away. These measures, along with a sponsorship partnership with Slow Up, are intended to highlight attributes such as «naturalness,» «quality,» and «down-to-earth charm.».
Responsible at Ramseier Suisse: Marco Imfeld (Head of Marketing), Jürg Emmenegger (Brand Manager), Celine Stierli (Brand Manager's Assistant). Responsible at Planet: Silvan Kaeser (CD), Reto Odermatt (Graphic Design), Sonia Baumann and Stephanie Waller (Consulting). Photography: Pascal Kamber.
