Planet Lucerne : Unique brand world for Lake Lucerne gastronomy
Gastronomie Vierwaldstättersee is part of Tavolago and serves culinary delights on the SGV ships. Tavolago commissioned Planet to develop a brand image for "Gastronomie Vierwaldstättersee".
The image should reflect the overall experience on the ship and be made tangible, approachable and tangible on all possible channels. The core brand values were identified in several workshops and the promise: "Appealing to all senses" was developed. This value-based approach was taken into account in the visualization of the logo and the overall appearance. The figurative mark - the floating "g" - is to become a recognizable signet. In other implementation templates, such as the Journal du Lac, the overall experience - the unique combination of culinary delights with the experience of nature against an impressive backdrop - was placed in the foreground. With icons and selected colors and the magazine-style layout, the Journal du Lac lives up to this claim.
The agency entrusted the further realization of the advertising material and the Journal du Lacs to Tavolago.
Responsible at Tavolago: Fredy Wagner (CEO). Responsible at Gastronomie Vierwaldstättersee: Karin Ahlmalm, Lena Hess and Isabelle Bossart (Marketing). Responsible at Planet: Silvan Kaeser (creative direction), Andreas Stebler (graphics), Beatrix Imhof (brand development, consulting).
