Plan.Net Suisse: Curtain up for the new VW Polo
Plan.Net Suisse won the bid for an online project from Amag Automobil- und Motoren. The new media agency will handle the communications for the launch of the new VW Polo.
Plan.Net Suisse has been commissioned by Amag Automobil- und Motoren with the online communication for the market launch of the new VW Polo in Switzerland. The Zurich-based new media agency will accompany the launch of the new model with a national online campaign and several special productions.
On July 9, VW dealers will celebrate a "Polo Night" and unveil the car at a party in their showrooms. The special presentation shows a cord that users can "pull" with a click of the mouse. The entire website then turns into a curtain that is pulled upwards - revealing an elegant presentation of the Polo. The car will also take center stage at the Volkswagen Summer Festival on July 10 and 11. The staging can be seen immediately on Swiss portals such as 20Minuten.ch, Bluewin.ch, Search.ch and Msn.ch. Media planning was handled by the agency MediaCom.
Finally, on July 20, the big classic advertising offensive starts with a print, poster and TV campaign.
On July 9, VW dealers will celebrate a "Polo Night" and unveil the car at a party in their showrooms. The special presentation shows a cord that users can "pull" with a click of the mouse. The entire website then turns into a curtain that is pulled upwards - revealing an elegant presentation of the Polo. The car will also take center stage at the Volkswagen Summer Festival on July 10 and 11. The staging can be seen immediately on Swiss portals such as 20Minuten.ch, Bluewin.ch, Search.ch and Msn.ch. Media planning was handled by the agency MediaCom.
Finally, on July 20, the big classic advertising offensive starts with a print, poster and TV campaign.
Responsible at Amag Automobil- und Motoren: Nathalie Mösch (Advertising Coordinator Volkswagen). Responsible at Plan.Net Suisse: Yvan Piccinno (Managing Director), Fabian Schneider (AD), Nina Thiel (Text) and Sabrina Guster (Consulting and Project Management).
