Poster campaign: Defining the face of Switzerland with APG
Christa Markwalder’s eyes combined with Toni Brunner’s mouth, Ueli Leuenberger’s hairstyle, and Ursula Wyss’s chin—the result is a playful, never-before-seen political figure. The APG campaign aims to encourage the Swiss public to vote.
What if Toni Brunner (SVP) suddenly joined forces with Ursula Wyss (SP) to abolish the army? Or if Fulvio Pelli (FDP) and Ueli Leuenberger (Greens) campaigned for a rapid nuclear phase-out? Just like in folding books from childhood, APG reassembles the faces of candidates.
If you take a photo of one of these posters with the Poster Plus app on your smartphone, you can put together your own picture of a politician - and post it on Facebook or Twitter. You can find out which faces are hiding behind the campaign at Apg.ch.
Responsible at APG: Beat Holenstein, Slavica Lecic (Head of Communications Strategy). Concept and implementation: Balz Steiger, Mirjam Köllner (Core AG Design Works), Erich Baumgartner. (Brandpilot Markenberatung), Rebecca Grzesik (Creative Consultant).
