Posters shorten the time
Shopping: Shoppi & Tivoli is relying on advertising, for example, in its communications regarding the renovation of the new Center Mall.
Shopping The Shoppi & Tivoli relies on Z. B. Advertising to communicate about the conversion of the new center mall. The ravages of time are gnawing away, even at Shoppi & Tivoli in Spreitenbach. The shopping centers in Spreitenbach are the pioneers of the industry. Switzerland's first shopping center in the style of an American shopping mall, Shoppi, opened in 1970. The Tivoli followed in 1974. Since then, the two shopping temples have undergone constant renovation. Last fall, the excavators moved in again, this time on a somewhat larger scale. The old connecting bridge between the Shoppi and the Tivoli was demolished. Since then and until the end of October, "public transport" between the two shopping centers has been handled via a temporary arrangement. The new shopping arcade, the Center Mall, will be opened on November 1, 2007. Until then, Shoppi & Tivoli customers will be exposed to construction noise. Shoppi-&-Tivoli-Management AG is asking for understanding and patience with a campaign by Z. B. Werbung. The agency, which has offices in Bern and Zurich, is staging the construction equipment itself. Bricks, a building barrier or a helmet draw attention to the renovation in the temporary transition, while excavators and jackhammers rumble right next door. The real construction equipment is either nailed directly to the wall (e.g. the helmet) or placed at the front of the construction wall (e.g. the jackhammer or the pallet with the bricks).
Patience is rewardedThe subjects change every month. The title counts down how long it will be until the renovation is finally over.
To keep customers happy during the construction phase, the management of Shoppi & Tivoli also surprises them once a month with a gift campaign. Information cards and small gifts are distributed in the shopping center to thank customers for their patience. These always match the current poster theme. For example, a patience game, a mini flower pot, a cream slice, a fruit drink or a voucher for two hours of free children's paradise will be handed out. The campaign runs until October 2007.
Andreas Panzeri
Patience is rewardedThe subjects change every month. The title counts down how long it will be until the renovation is finally over.
To keep customers happy during the construction phase, the management of Shoppi & Tivoli also surprises them once a month with a gift campaign. Information cards and small gifts are distributed in the shopping center to thank customers for their patience. These always match the current poster theme. For example, a patience game, a mini flower pot, a cream slice, a fruit drink or a voucher for two hours of free children's paradise will be handed out. The campaign runs until October 2007.
Andreas Panzeri
