Posters that are close

 
Newspapers Spillmann Felser Leo Burnett has placed 120 unique posters for the Tages-Anzeiger newspaper. 
The employees at Goldbach Media were quite astonished. On the platform of the S-Bahn right in front of their office building hangs a poster with the text: "What if more companies like Goldbach Media build their headquarters right next to the S-Bahn? Will there be less congestion on Zurich's roads?" Such texts with a direct reference to the immediate surroundings have also irritated passers-by at 120 other poster sites. Of course, only until they also read the claim "Dranbleiben. Tages-Anzeiger".
SFLB copywriters on poster tourWith these unique posters, Spillmann Felser Leo Burnett wants to show its client Tages-Anzeiger that events and trends can also have an impact on the immediate surroundings. Or, conversely, that very local events can have a major impact. "The posters pose questions - the answers are given to those who stay tuned and read the Tages-Anzeiger regularly," says CD Peter Brönnimann, summarizing the idea.
The posters are displayed throughout the Tages-Anzeiger catchment area. APG sent the agency an exact location and a photo for each possible poster. All SFLB copywriters then had to "go on a poster tour instead of a trip to the countryside to collect ideas on site", explains Brönnimann.
The posters will remain up until October 24. SFLB is already pleased with the effect. "Many people tell us that they are really looking for the next poster while they are out and about," reveals Brönnimann. Several people and companies have even already asked for "their" poster - so that they can then hang it up on their premises. A selection of the 120 unique posters can be viewed online (
Link
) 
Andreas Panzeri