Piur: KSB establishes network for sustainable communication
KSB Krieg Schlupp Bürge has launched a new network for sustainable communication. A preview of the website has recently gone live at Piur.ch. The official launch is scheduled for January 2011.
Piur is the green competence center of the advertising agency KSB Krieg Schlupp Bürge. The network is aimed at company managers, brand managers, sustainability experts and anyone who is strategically and communicatively involved with "green" topics. This includes keywords such as ecology & ethics, sustainability, Lohas (lifestyle for health and sustainability), green profit, CSR (corporate social responsibility), eco 2.0 or even greenwashing. Piur will be present on Facebook, Xing, Tumblr, LinkedIn, YouTube, Flickr, and Twitter, among others. In addition, the network will publish the blog "Grüne Splitter," a kind of weekly round-up. Currently, the website, implemented by Mitlinks, welcomes its users with changing background images drawn at random from Flickr. The search is based on about three dozen tags such as "green lifestyle" or "green communication.
Responsible at KSB: Daniel Krieg (overall responsibility), Uwe Schlupp (CD), Susanne Weeber (AD), Stefan Ganz (text), Andrea Walker (consulting), Christoph Bürge (consulting management), Oliver Schönfeld (channel planning). Digital implementation: Mitlinks: Lorenzo Mutti (CD), Balz Rittmeyer (Interaction Design).
