Pitch win: Prime designs new look for FO Print+Media
The media service provider FO Print+Media in Egg/ZH has commissioned the Zurich-based full-service agency Prime to revamp its brand identity across all six business divisions. This also includes the integration of the former Zürichsee Druckereien in Stäfa.
Following a competitive presentation, FO Print + Media decided to work with Prime. The contract includes the revision of the corporate design of all business areas, in particular the websites and image brochures. According to the press release, the focus is on integrating the former Zürichsee Druckereien into the overall company as FO Zürisee.
According to the agency, the FO Fotorotar division is firmly anchored in the market as a print shop. This is the main reason why the company as a whole is still often perceived as a print shop. Prime's task is to promote and drive forward the image change from print shop to integrated media service provider with suitable measures.
