Pfizer consolidates Viagra with McCann
Budgets The pharmaceutical company Pfizer has entrusted McCann Erickson with the US advertising budget for its erection aid Viagra. The agency prevailed against three competitors in a multi-stage process.
Budgets The pharmaceutical company Pfizer has entrusted McCann Erickson with the US advertising budget for its erectile dysfunction aid Viagra. The agency prevailed against three competitors in a multi-stage process and McCann has already been responsible for Viagra outside North America. Advertising Age puts the US budget at 100 million dollars.
